Zero-In on Prospects While Reducing Postage with Carrier Route Saturation Lists
Carrier routes are subgroups of zip codes that help you reach more targeted prospects while still qualifying for postage discounts. By doing a saturation mailing that reaches at least 90% of addresses within a carrier route, you’ll maximize your postage discounts while focusing your marketing efforts on prospects who are most likely to respond.
What is a Carrier Route?
A carrier route is a group of addresses that correspond to a mail carrier’s delivery route. Because there are multiple carrier routes within each zip code, you can use carrier routes to refine your target list and reach your best prospects within a zip code. Carrier route lists are ideal for mailings that target a high concentration of residents in a specific area.
Maximizing Savings with a Carrier Route List
By only mailing to the carrier routes that are most like the demographics of your best customers, you’ll reduce your postage costs and increase the likelihood of a response. To maximize your postage savings, send a saturation mailing, which reaches at least 90% of the addresses within a carrier route. Saturation mailings offer the best return on your investment because you’re only mailing to your best targets while still earning the highest postage discounts of 50-60%.
Selecting the Best Carrier Routes for your Mailing
ITW provides carrier route lists for every zip code in the United States and we specialize in helping you find the right list for your business. We can create your mailing list for you based on a description of your target audience or you can select your carrier routes from an occupant list of addresses in your target area. Either way, you can count on our guidance and expertise to help you find the right list.
Carrier Route Saturation List: This list meets all USPS standards for the highest postage discounts and is updated every two months. It contains addresses to help you reach 90% or more of residents within a carrier route. Names are included with addresses on 50-85% of the file (depending on area), balance mails to Current Resident.
Pricing: $17/M ($150 Minimum per Club or Business Location)
Add corresponding phone numbers: $30/M ($300 minimum order on total)
Remove “Do Not Call” phone numbers: $2/M
- Basic Report & Selection: Receive a spreadsheet that includes information for every carrier route within a specified radius, based either on mileage or drive time to a club. The carrier route information includes counts of: Single Family Homes, Apartments and Businesses. Other information includes: Median income, Median home value, Median age, Percentage of households with children, and Distance and/or drive time to club. You and ITW-Marketing use this information to select which carrier routes to mail. Pricing: Included with list purchase at no charge.
- Standard Report & Selection: ITW-Marketing provides you with reports that include all of the information above, plus includes how many members you have in each carrier route and a penetration percentage. You and ITW-Marketing select the routes for mailing. Pricing: $50 per club
- Enhanced Report & Selection: You can provide ITW-Marketing with a set of business rules for carrier route selection. ITW-Marketing sends the Standard Report information as well as the carrier routes selected based on the business rules for your approval. The report also shows a promotion history of carrier routes that were mailed in previous months. Pricing: $100 per club.
